Hope in the face of disaster. The small NGO is planting trees in germany. The clue: All is done by real people just out in the woods. Everybody can go by visiting. We stayed with a neutral design to neither get into the advertising friendliness of other NGOs nor to spread any dystopian prophecies. Instead we let the trees and forests speak for themselves.
Design by us. Development by Iplantatree. Currently in development.
Contra problem paraylsis
A common phenomenon of our times is paralysis caused by the size of problems. Climate change and the destruction of nature are so big that single people often quit completely. I plant a tree helps rebuilding the forest in germany and encourages to keep going.
A complex system of indefinite different species that live, die and reawake in other forms. So what does it take to represent that? – Nothing. It speaks for itself.
Forests are the definition of life
Many NGOs plant trees. Some do it for real, some have found a profitable business model.
Many of the many NGOs that plant trees try to emphasise the forest relation with the overuse of plants and green on their website. I plant a tree is not like those huge NGOs so we didn't want the website to look like theirs.
Today we can not think forest without human intervention. That is a fact. Therefore it does not make sense to create the image of an untouched forest. We accept that and combine images of real and existing forest with the human way to interact with it. That involves science, analysis, lexica, herbariae, maps. That is how our society works with the forest so that we in the end can stroll through a grove and get some rest after a workday.