Catalog, image brochure, purposebook: with the Selux book, the Berlin-based manufacturer of outdoor lighting manifests the biggest reorientation in the company's 80-year history.

The absence of light stands for the new beginning: a black monolith, A4 in size, weighing almost two kilograms and over 450 pages thick is supposed to unite everything that Selux represents. What is more sustainable than manufacturing products that have a lifespan of 50 years or more? Why do we think in terms of fiscal years and not generations? What if we didn't act in the entrenched opposition of man and nature?

  • Imagebook
  • Selux
  • Print publication
  • 2021
An image of the cover of Selux Imagebook, showcasing the title and a small image of the Earth against a dark background.

Catalog, image brochure, purposebook

With the Selux book, the Berlin-based manufacturer of outdoor lighting manifests the biggest reorientation in the company's 80-year history.
The absence of light stands for the new beginning: a black monolith, A4 in size, weighing almost two kilograms and over 450 pages thick is supposed to unite everything that Selux represents. What is more sustainable than manufacturing products that have a lifespan of 50 years or more? Why do we think in terms of fiscal years and not generations? What if we didn't act in the entrenched opposition of man and nature?

An image of Selux Imagebook, opened at the prologue against a black background.
A close-up image of Selux Imagebook, showcasing a double page spread of a satellite image and a macro image.
An image of Selux Imagebook, showcasing a double page spread of a satellite image and a macro image side by side with their respective coordinates underneath.
An image of Selux Imagebook, showcasing a double page spread of a satellite image and a macro image side by side with their respective coordinates underneath.
An image of Selux Imagebook, showcasing a double page spread of a satellite image and a macro image side by side with their respective coordinates underneath.
An image of Selux Imagebook, showcasing a double page spread of a satellite image and a macro image side by side with their respective coordinates underneath.

Luminatures

In nature, everything is in perfect harmony. Everything complements each other, nothing dominates in the long run. Nature knows no monoculture, nothing is fashionable and everything that does not make sense passes away. The result is perfect protagonists that exist in interaction with each other, constantly optimizing themselves.

An image of Selux Imagebook, showcasing a double page spread of the opening chapter for Tritec Luminaire.
An image of Selux Imagebook, showcasing a double page spread of the opening chapter for Line Luminaire.
An image of Selux Imagebook, showcasing a double page spread of the opening chapter for Aira Luminaire.
An image of Selux Imagebook, showcasing a double page spread of the opening chapter for Tal Luminaire.
An image of Selux Imagebook, showcasing a double page spread of the Lif Top Element with Tritec A and Tritec S variants.
An image of Selux Imagebook, showcasing a double page spread of the Tessia Luminaire with Smart City and Night Sky features against a white background.
An image of Selux Imagebook, showcasing a double page spread of the Lif Facade Module light distributions against a black background.
An image of Selux Imagebook, showcasing a double page spread of a table with Technical Information on Luminaires against a grey background.
A close-up image of a leaf beetle featured in the Selux Imagebook.
A close-up image of Selux Imagebook, showcasing a double page spread of a satellite image and a macro image.
An image of Selux Imagebook, showcasing a double page spread of the opening chapter for Tritec Luminaire.
An close-up image of Selux Imagebook, showcasing a double page spread of the opening chapter for Aira Luminaire with a dandelion at the forefront.
An image of Selux Imagebook, showcasing a double page spread of the opening chapter on Luminaires.
An image of Selux Imagebook, showcasing the inside of the backcover with illustrations of the places featured in the book.

German Brand Award '21

»For more than ten years, we have been working for and with Selux: on digital tools, services and strategies, and have received many awards for this in the past. Now we are receiving the German Brand Award in Gold for our brand work, which is manifested in the Selux book. I am proud and grateful for that. A wonderful team (Lisa Rudolf, Isa Soysal, Maciej Kodzis, Sarah Kremer) and clients (especially Klaus-Peter Siemssen and Manuela Schnabel) who have trusted us for years have made this success possible.«

Hugo Göldner, Managing Partner and Creative Director CDLX.

An image of the german brand award '21 gold prize awarded for the Selux Imagebook.

Imagebook

  • DIN A4 Format
  • Volume 472 pages
  • Print LED offset, 4C, color cut
  • Sappi Magno Natural Paper + Vivus 60
  • Production Königsdruck Berlin
  • Image Editorial Studio Andreas Wellnitz
  • Final artwork So-Tsong Vandré
  • Renderings Yaron Zimmermann
  • German Brand Award Selux Book on the German Brand Award Website
Explore another project Leave this website