Popular is that which attracts the attention of many. Since the early modern era, the popular has grown in size and scope, slowly at first, and then rapidly and abruptly in the 20th century. How does this change the social status of the popular? And how does the popular change society?
Pop culture rearranges hierarchies, one's own opinion and expectations are constantly renewed. The identity of the Collaborative Research Centre is defined by change, metamorphosis and the blurring of boundaries.
Supposedly important things, such as images, are distorted and fade into the background. The framework of the website becomes the main actor. The visitor must interact with the content to reveal it.
Even the logo itself transforms, as it shifts from sharp to blurry for different areas of operation.