Popular is that which attracts the attention of many. Since the early modern era, the popular has grown in size and scope, slowly at first, and then rapidly and abruptly in the 20th century. How does this change the social status of the popular? And how does the popular change society?
Pop culture rearranges hierarchies, one's own opinion and expectations are constantly renewed. The identity of the Collaborative Research Centre is defined by change, metamorphosis and the blurring of boundaries.

The TDP website showcased on a gray background, divided into two columns. The homepage features the website hero, featured content, highlighted sections, a blog section, and research content.

Transformation

Supposedly important things, such as images, are distorted and fade into the background. The framework of the website becomes the main actor. The visitor must interact with the content to reveal it.

Even the logo itself transforms, as it shifts from sharp to blurry for different areas of operation.

The TDP website for mobile showcased on a gray background, divided into four columns. The two columns on the left feature the website hero, featured content, highlighted sections, a blog section, and research content. The next two columns feature the research page with title, block text and article sections.
A visual representation of the designed versions for the TDP logo. On the top the main logo is a combination mark of logo symbol, monogram and wordmark shown in a grid. On the bottom 3 simplified versions of the logo are shown.
Poster for TDP showcasing a high-contrast, blurred image background. The poster includes a large five-row title and a smaller block of text. Next to it is another poster rolled vertically.
Close-up of a partially rolled poster for TDP showcasing a high-contrast, blurred image background. The poster includes the logo and a large title.
Stationery set for TDP including letter design and business cards front and back.
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