With its 50th anniversary, Bielefeld University presents itself with a new image. Founded as a reform university in 1969, academic history was written in Bielefeld in a very short time and work is still being done there today on the major problems and issues of our time.
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/aecbb3a174-1680001652/ubf-logo.png)
Transcending Boundaries
Accordingly, the new image reflects this seriousness and the hard, often lifelong work on a subject. How can we give science back its dignity and thus set ourselves apart from a higher education landscape that is increasingly short-winded, fragmented and market-oriented?
Our answer: with radical, formal reduction. The logo: a black, almost Malevich square. The typography: a rational-geometric grotesque. The design: sober, based without exception on a strict grid. After a year of work, the new corporate design of Bielefeld University was presented to the public in a festive act on 10 May 2019.
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/85a6201617-1680005543/ubf-elements.png)
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/69838a3e7f-1680001545/3.jpg)
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/62bc147e46-1680001582/4.jpg)
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/c1e892a713-1680001568/7.jpg)
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/1eed121eb4-1680002231/5.jpg)
Together with the logo and various style-defining elements, templates for the business stationery and other digital and analogue media were developed. The Universität of Bielefeld was also provided with a pool of images that feed into the new look. The fotoshooting was directed by CDLX and produced with photographer Darius Ramazani.
Stationary
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Photography
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/9e7691b490-1680002048/campus_dsc_5742-20190329144215.1400-0-90.jpg)
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/08d5a2f41a-1680002079/campus_dsc_9094-20190329145028.1400-0-90.jpg)
![](https://cdlx.de/media/pages/projects/uni-bielefeld-rebranding/490c4747f3-1680002101/campus_dsc_9614-20190329145048.1400-0-90.jpg)