Insurers are driving the sustainable transformation of the economy and society. The GDV initiative #insurersfortomorrow shares stories of individuals from the insurance industry who are shaping the future with their ideas, ambition, and concrete projects. The goal is to showcase the transformative power of insurers and inspire further engagement.
A campaign for transformative change
In collaboration with our partner WAALD, we developed a comprehensive concept for this initiative. We designed a new corporate identity within the GDV framework, created a dedicated subpage on the existing GDV site, and supported content development. Together with WAALD, we produced video portraits and social media assets.
The case studies are told by committed employees who are behind the individual projects. They show how motivated the insurance industry is to drive the transformation forward.
Each person portrayed is assigned a colour mood derived from GDV's multifaceted colour spectrum. The dynamic video portraits in particular combine the core topics of the sustainability transformation with the embedding of the players in their personal working environment.
Portraits
Content Hub
A content hub for portraits and reports on the topic of sustainability. Individuals and insurance companies are given a platform here.
The content of the initiative can be found on the GDV website and is spread via social media channels. New stories are added every month to show the diversity of sustainability efforts.
Social Media
