Die Versicherer is the consumer portal of the German Insurance Association (GDV). It provides clear, useful and neutral information about all aspects of insurances and pensions. We repositioned »Die Versicherer« with a further development of the GDV visual identity, created the design of the platform and supported the social media strategy.
How can sometimes abstract topics be told in such a way that people enjoy dealing with them?
"Exciting! Insurance!” – words you don't often hear together. That's the challenge we embraced in this project. We aimed for a playful and colorful approach to make exploring insurance topics enjoyable. Our color scheme, based on the GDV palette, assigns each topic its own color. The geometric shapes in our collages are inspired by the GDV logo.
In addition to creating the corporate identity and web design, we assisted the client with their social media strategy and developed drafts not only for LinkedIn and Instagram but also for their Youtube formats.
Social Media
How to Improve UX for Menus and Tools?
One aspect of the project involved creating a new information structure and designing a menu. Additionally, we were tasked with redesigning the existing tools.